Characters with disabilities are represented in less than 4% of entertainment productions.
Glaad's "Where we are on TV" Report, 2019-20
The Global Alliance for Disability in Media and Entertainment, GADIM, was created to encourage actions to increase and improve representation of persons with disabilities in the media.
Nothing without people
Gadim is part of the jury of the MIPCOM Diversify TV Excellence Awards, dedicated to championing and promoting diversity and inclusion in all forms across the international television industry. The second edition of the prize took place on Tuesday 16 October 2018 in the Grand Salon of the Intercontinental Carlton Hotel, Cannes, France, during MIPCOM, the world's entertainment content market.
Gadim's founder, Patricia Almeida, was present at 2018 MIPCOM Diversify TV’s Excellence Award Ceremony in Cannes. The winners were:
MIPCOM Diversify TV’s Excellence Award for Representation of Disability, Scripted
Blind Donna, YLE (Finland), produced by Production House, distributed by YLE Sales
MIPCOM Diversify TV’s Excellence Award for Representation of Disability, Non-Scripted
Different Like Me, BBC Three (UK), produced by Hello Halo, distributed by BBC Studios
GADIM was part of the jury of the inaugural award ceremony, in 2017, during MIPCOM, that selected Employable Me, from Canada and Team Chocolate, from Belgium for the excellence awards. View here 2017 shortlisted.
GADIM, Curtin University hosted Disability, Media and Human Rights conference in Perth,Australia
GADIM AT THE UNITED NATIONS CONFERENCE OF STATE PARTIES TO THE CONVENTION ON THE RIGHTS OF PERSONS WITH DISABILITIES - NY - 13/06/2017
EVENT: MEDIA AND DISABILITY - HOW TO CHANGE ATTITUDES THROUGH MEDIA
Using Article 8 of CRPD to change attitudes and promote inclusion
French Conseil d'État said the video "Dear Future Mum" was “inappropriate” because of people’s expression of happiness
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GADIM aims to bring together experts, academics, individual advocates and like-minded organizations at the local, national, regional and international levels that:
(A) share a mission of promoting the rights of people with disability; and
(B) have agreed to work collaboratively towards that mission by adopting a joint strategy for use of the media, in particular the mainstream media, as a tool to shape cultural attitudes and perspectives in line with their shared mission.
However, the success of such an initiative will depend on the reach of networks at all levels to promote the GADIM's work and message. As such, it will be important to identify not only active participants in the Alliance but also partners (including those outside the disability sector) that can assist to amplify and distribute its message.
Partners are welcome!
- companies and governments that can include people with disabilities in media.
- media and entertainment professionals (news, ads, film, TV, books, social media).
- inclusive media organizations that are non-disability related.
- inclusive media organizations that are disability related.
- disability news outlets.
Human Rights organizations
- international human rights organizations.
- International organizations, Disability Studies scholars and activists.
- easy to understand information on disability, with a human rights social model perspective.
GADIM launched at the United Nations in Geneva, during the Social Forum 2016.
Our website is under construction.
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