Media Training

"We have to learn to make friends with the written word, the camera and the microphone so that we can make our message heard. The media needs us as much as we need them - they need our stories to fill their news-slots!"

Not all of us have been born with a silver tongue. And some of us do not even use our mouths to talk. But even the most eloquent people sometimes have trouble giving an interview. Many times - especialy on TV - less is more. And it takes some training to adapt to each situation. As self-advocates, people with disabilities should be ready to talk and get their ideas through the best they can.

There are some manuals for people to succeed in front of a camera or even on a phone call. Take advantage of these tips.

Training Manual for Media and Disability Rights


Hurst, Rachel.  1999.  

Rachel Hurst is the Director of Disability Awareness in Action, London, England. The document is a training manual for organisations of disabled people, as guidance for seminars with the media on disability as a rights issue. It is based on a three-day seminar where media delegates from all over English speaking Africa met in Harare, Zimbabwe in 1998 to share experiences and to work out a way for using the media to get the human rights message across. As well as a suggested programme for a seminar on media and disability rights, organisational guidance and tips for trainers and workshop leaders are provided which should prove useful for any training seminar or workshop that organisations may wish to run on any other subject. ISBN: 1 89037 31 0. Internet publication URL:

Disability Awareness in Action, 1999

All rights reserved 

Written by Rachel Hurst

Designed and edited by Richard Light,

Published by Disability Awareness in Action.



2.Training manual

  • Objectives



5.The programme

  • Session 1

  • Session 2

  • Session 3

  • Sessions 4 and 5

  • Session 6

  • Session 7

6.Delegates and training

7.Working environment



10.Appendix 1 - Statement from harare seminar

  • Harare human rights & Media seminar

  • Plan of action

11.Appendix 2 - Tips for trainers and workshop leaders..

  • Training

  • Trainer's Check List

  • Assessment and Action

  • Learning from Mistakes

  • Training Model

  • Involving Everyone

  • Complaints

12.Appendix 3 - Ground rules

13.Appendix 4 - Tips on how to write a story

  • The Inverted Pyramid

14.Appendix 5 - Tips for dealing with journalists

  • Press Releases

  • Press Conferences

15.How to prepare for an interview

  • How to give a good interview

  • Improving media awareness within your organisation

  • Types of story

  • Does getting news coverage matter? 

16.Appendix 6 - Example of delegate monitoring form