A global project to leverage all media, culture, entertainment and any other mass media to promote the rights and inclusion of people with disabilities. The project’s main goal is to improve the portrayal of disability in mass media.


Use the media to promote a more inclusive, diverse and equal society.

Gadim has the support of the Special Rapporteur on the Rights of Persons with Disabilities and the International Disability Alliance (IDA).


PATRICIA ALMEIDA - Creator, Co-founder and Coordinator (Brazil)

– Journalist, MA in Disability Studies at the City University of New York (CUNY), member of the board of Down Syndrome International, member of International Disability Alliance. Co-founder of Movimento Down and founder of Inclusive – Inclusion and Citizenship and coordinator of MetaSocial Institute, that works with media in Brazil to promote the rights of persons with disabilities. 

CÁTIA MALAQUIAS - Co-founder and Coordinator (Australia)

– Lawyer, Director of Down Syndrome Australia, Director of the Attitude Foundation Australia, which seeks to use documentary and other media to change attitudes to disability, and the founder of Starting With Julius, a project to promote the inclusion of people with disability in mainstream advertising. Cátia is committed to human rights, inclusive education and inclusion for people with disability in every area of life.

BETH HALLER - Co-founder and Coordinator (USA)

– Professor of Journalism/New Media and the Graduate Director of the Communication Management master’s program in the Department of Mass Communication & Communication Studies at Towson University in Maryland, where she has been a full-time faculty member since 1996. She is the author of Representing Disability in an Ableist World: Essays on Mass Media (Advocado Press, 2010) and the author of Byline of Hope: Collected Newspaper and Magazine Writing of Helen Keller(Advocado Press, 2015). She is also the former co-editor of the Society for Disability Studies’ scholarly journal, Disability Studies Quarterly, (2003-2006). She is adjunct faculty for the City University of New York’s Disability Studies master’s and undergraduate programs and for York University’s Critical Disability Studies graduate program in Toronto, Canada.

MARTINA FUGA - Communications Adviser (Italy) 

Writer, art consultant, advocate. She is delegate for communication for CoorDown. She collaborates with CoorDown for media campaign since 2013 and she coordinated the World Down Syndrome Day campaigns of the last 6 years.

In 2014 she published the book “Lo zaino di Emma” (Emma’s Backpack) by Mondadori and in 2019 the book “Giù per la salita” by Erickson. Martina was one of the speakers at the World Down Syndrome Day Conference on 2015 and 2016 at United Nations Headquarters, New York, USA. She gave a talk entitled “Embracing Diversity” at TEDx in Pescara in 2019.


- Blind disability advocate and PR/marketing professional. She has worked for the American Printing House for the Blind in charge of the company's social media presence. In addition, she worked on the successful crowdfunding campaign for a documentary which tells the story of the Invalid Corps, a group of disabled soldiers in the US Civil War. Marissa is passionate about illuminating the stories of people with disabilities in history. She believes that social media and the digital world are powerful tools for advocacy and inclusion.


Anita Ghai (India)

- Professor of Psychology at Jesus and Mary College, University of Delhi, with an interest in the intersection of disability, Psychology and gender. Anita has researched issues of care for disabled women and providers of care. Author of Re thinking disability in India (Routledge, New Delhi (2015), (Dis)Embodied Form: Issues of Disabled Women (2003) and co-authored The Mentally Handicapped – Prediction of the Work Performance with Anima Sen. Anita is also a renowned advocate and campaigner for disabled women’s rights in India.

Dominick Evans (USA)

– Film Director, Writer, Activist, Media & Entertainment Advocate – Center for Disability Rights, Inc. Evans is a passionate human rights activist who has extensive experience fighting for the rights of the disability and LGBT communities. A trans advocate and spokesperson, he is committed to helping the world understand and accept trans identified individuals.

Izabel Maior (Brazil)

– Professor of Medicine at UFRJ, was the first person with disability to lead the National Secretariat for the Promotion of the Rights of Persons with Disabilities in Brazil, and has been a leader for more than thirty years in the Disability Movement. She received an award for her “contribution to the development of a more inclusive continent” in 2010, from the Organization of American States (OAS). She launched a book and documentary about the History of the Political Movement of Persons with Disabilities in Brazil, in partnership with the Organization of Ibero-American States (OEI). She was actively involved in the process to create the Convention on the Rights of Persons with Disabilities at the UN and numerous other legislation in Brazil.

Josh Loebner (United States)

Director of Strategy for advertising agency, Designsensory. 
Josh is the author of the blog, where he brings conviction, visibility and voice to a rarely discussed topic – advertising and disability. He is a noted speaker and resource for journalists and industry leaders. He served as the 2015/2016 American Advertising Federation, AAF, District 7 Diversity Chair and is a Hall of Fame inductee in the AAF Knoxville Chapter. In 2016 he was elected to a three-year term on the City of Knoxville Mayor’s Council on Disability Issues. Josh also teaches upper level communication courses as adjunct faculty at King University. He is partially blind and visually impaired, which gives him a unique perspective and he always clearly sees the best in everyone.

Flavia Cintra (Brazil)

- Reporter at TV Globo, Brazil's largest channel, Cintra worked as a consultant for the soap opera "Live Life", in 2009/2010, that told the story of a model who becomes quadriplegic. Cintra was vice-president of Paradigm Institute, created to promote inclusion, through education, valuing diversity.

Katie Ellis (Australia)

– Senior Research Fellow in the Department of Internet Studies at Curtin University. Six years after acquiring disability her sceptical interest in social constructions of disability was confirmed as a very real issue when she discovered the disability studies books on the top shelf at the library. Katie’s books include Disability, Obesity and Ageing: Popular Media Identifications (2013; with Debbie Rodan & Pia Lebeck), Disability and the Media (2014; with Gerard Goggin), Disability and New Media (2011; with Mike Kent) and Disabling Diversity (2008).

Milica Mima Ruzicic-Novkovic (Serbia)

– Coordinator of the Programme for Equality of Persons with Disabilities in Public Speech, President and PR manager of the Centre ‘Living Upright’. Member of CIL Serbia, she has  been its representative in the Board of European Network on Independent Living and also acts as a disability peer counsellor. M.A. thesis was published with the title PORTRAYING DISABLED PEOPLE IN MEDIA DISCOURSE. Now at the PhD  gender studies at the University of Novi Sad. Published a glossary of disability and several papers in the area of equality of persons with disabilities in public speech. Participates in events on these topics, and is editing a book of research papers on (dis)ablism.

Monica Vasconcelos (Brazil/UK)

- Part of the team of BBC Brazil, for radio and internet, since 1993 she specialized in covering issues related to culture and the arts. Also a composer and singer, Vasconcelos produced the series "A Century of Jazz", in which she interviewed great names such as Wynton Marsalis, Chic Corea and George Russell. In 2014, she won the international prize at New York Festivals, for the world's best radio programs, with her documentary " The Secret History of Bossa Nova", about the political background of the Brazilian rhytm, broadcast by BBC Radio 4. 

Veronica Carolina Gonzalez (Argentina)

– Journalist, she has a column on disabilities at TV Channel Visión 7, in Argentina. Press Representative of REDI (Network for the Rights of Persons with Disabilities).

Olusola Ogundola (Nigeria)

– Executive Director of Project Restoration International (PRI), a
disability rights organization he founded in 2009. Bachelor’s degree in Library and Information Studies (BLIS) from the University of Ibadan, Nigeria and then proceeded to Syracuse University, USA for a Master degree in Media studies. With a grant from the Alumni Award of the International Fellowship Program (IFP) of the Ford Foundation, and collaboration with the Nigeria Union of Journalists (Oyo State Council), recently held a training workshop for journalists on “guideline for reporting disability in the news media.” Current research interest centers on “how identities of diverse groups are shaped by media contents that are replete with opinions of dominant groups.” Ford Foundation International Fellow.


Contact GADIM if you want to join our efforts and be part of this inclusive network.